MARINA & JETTY BRANDING

SUPERIOR JETTIES

International leader in marine berthing, pontoons, boardwalks and roto-moulded plastic products.

DETAILS

Monkeypuzzle was asked to redesign all visual brand elements including; website layouts, magazine advertising, large format banner displays and sub branding for new product launches and power point presentations.

CORE INDUSTRY

Superior Jetties has been manufacturing in Australia for over 25 years and is an international market leader in marine berthing systems, boat ramp pontoons, jet-ski docks, boardwalks and an array of roto-moulded plastic products.

‘Superior’ supply and install marinas for Governments, resorts and private developers. They have a significant international presence with corporate branches in South East Asia and the UAE.

DESIGN LEAD THINKING

‘Superior Jetties’ was expanding it’s product range into various markets and wanted to communicate this in a visual branding update that would show they had expertise in more than the Marine and Jetties industry.

The company service offerings were split into three sections; Work, Play and Life. The new ‘Superior’ mission is to provide sustainable solutions and the new brand values are; Trusted, Imaginative, Personal, Exceptional (in everything they do).

AWARDS

GC Business Excellence Awards:
Finalist – 2004, 2005, 2006, 2007, 2009
Winner – Manufacturing & Construction – 2006
Supreme Winner – all categories – 2010 & 2013.

Australian Marine Industries Federation:
Innovative Product of the Year – 2006

Marine Equipment Trade Show (METS)
– Amsterdam:
Nominee – DAME Design Award – 2009

Premier of Queensland Export Awards:
Regional Exporter – Winner – 2009

AIMEX Export Awards:
Medium exporter award in 2013

COMPONENTS

Logo / Brand Identity, Print Design, Guidelines, Magazine Advertising, Trade Show Banners, Livery, Stickers, Merchandise Design, Presentation Folders, Plastic Cards and more.